Venue connecting traditional arts with aesthetics of life

When we began to explore the essence of traditional arts, it was not difficult to find that traditional arts are found in the beauty of people’s everyday life, which is deeply rooted and flourishing in life. With the passing of time, this beauty has accumulated and transformed into what is now known as traditional arts. Consequently, when we established the NCFTA as a brand, we established the principle that traditional arts cannot be disconnected with life, and that values of goodness and beauty cannot disappear in our lives.

In order to fully develop our brand, it is essential to emphasize the values of people including artists, performers of traditional arts, as well as visitors and citizens. However, in addition to accentuating people’s values and arts, we have discovered that the NCFTA should also focus on user experience and design new experiences for the senses. Only with such experiential marketing strategy may traditional arts be promoted in a more diverse approach, and be brought and rooted into everyday life, and thus remind the people of traditional arts in their everyday life.